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Silicon Valley Turkey Trot Part of A Guinness World Record Gobbler Challenge

Houston, TX – October 25, 2013 – The Applied Materials “Silicon Valley Turkey Trot” in San Jose, CA is teaming up with BSX Athletics (BSX) and other turkey trots across the country to unite runners and bring a world record back to the United States. The effort, dubbed the Guinness World Record Gobbler Challenge, will take place Thanksgiving Day, November 28, 2013. The record, titled “Most Participants in a Multi-venue Race” will feature 20+ races across 12 states. The combined number of participants will have to exceed 116,086 to break the record, currently held by Malaysia.

The Guinness Gobbler Challenge, which is the brainchild of BSX co-founder and president, Dustin Freckleton, aims to achieve a number of goals:

  • Get people off the couch
  • Get people involved in running
  • Unite the U.S. running community
  • Spur the growing trend of race participation
  • Drive funds for the race charities
  • Bring the world record back into the US

“As the founder of a sports technology company, there’s just something special and gratifying about watching people get out and run,” says Freckleton. “Bringing together all of these races, most of which are benefitting influential charities, feels like a fun and impactful way to make a difference. The world record is just icing on the cake.”

How many people can say they’re a world record holder? Running groups across the country gather every Saturday morning to run together before the sun comes up. The chance to be part of something of this magnitude could be the spark that gets someone off the couch or encourage a novice to keep putting one foot in front of the other.

The 9th annual Applied Materials “Silicon Valley Turkey Trot”™ will be held on Nov. 28, in downtown San Jose.  Proceeds from the event, which has raised $3.4 million in its first eight years, offers “health, hope and a home” to local families in need through The Second Harvest Food Bank of Santa Clara and San Mateo Counties, Housing Trust Silicon Valley, Healthier Kids Foundation Santa Clara County and Second Harvest Food Bank of Santa Cruz County.  There is a 5K run/walk, a 10K run, a 10K wheelchair event and a Kids Fun Run, for ages 2-7.  Registrants receive a long-sleeved race shirt and prizes will be awarded in several categories. Many families have made the Silicon Valley Turkey Trot their holiday tradition and you can too!  For more information and start times for all events, visit www.svturkeytrot.com.

About BSX Athletics:

BSX Athletics is a sports technology company that combines wearable sensors and real life coaching to help athletes train smarter, not harder.  BSX has developed a first-of-its-kind wearable lactate threshold sensor, BSX Insight(™) which looks inside the exercising muscle and tells athletes in real time when they need to speed up or slow down for optimal performance.  In addition, BSX technologies include the fully integrated and industry leading software, trainBSX(™), for coaches, trainers and endurance athletes.  By combining revolutionary performance-monitoring systems with world-class coaching, BSX technologies takes the guesswork out of training helping athletes train smarter, not harder.

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