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Santa (Run) is Coming to Help Fund Christmas (in the Park)

Media Contact: Nancy Sánchez, [email protected] or 408-501-7879

SAN JOSE, Calif. – Thousands of Santas are helping save San Jose’s holiday traditions: Christmas in the Park and Downtown Ice at the Silicon Valley Leadership Group Foundation’s Fourth Annual TiVo “Santa Run Silicon Valley” – a 5K run/walk on Sunday afternoon, Dec. 13.

Runners are encouraged to wear costumes and many, many will be putting on their red Santa suit or favorite holiday character outfit for the TiVo “Santa Run Silicon Valley” while they chase the Grinch (played by Santa Clara County Assessor Larry Stone) through downtown San Jose. A fun new “ugly sweater” long-sleeved race shirt also will be available for those who register.

The run stars at 3 pm and ends with some “snow” in the air, along with milk and cookies at the finish line. This year’s race will feature a Kids Fun Run for ages 2 to 7 so the little ones to catch the spirit. The Santa Run also collects children’s books for Reading partners, participants have donated 460 new or gently used books in the last four years.

“The TiVo Santa Run is the perfect way to ring in the holiday season for our community. Our beneficiaries – Christmas in the Park and Downtown Ice – are deserving organizations keeping alive staple holiday traditions in Silicon Valley. We can’t imagine a San Jose without it, and we hope we never have to,” said Carl Guardino, Santa Run Race Director and Silicon Valley Leadership Group CEO.

  • Date: Sunday, Dec. 13
  • Time: 3 pm (festivities start at 1 pm; Kids Fun Run starts at 2:30 pm)
  • Start: West Santa Clara Street at Almaden Boulevard in Downtown San José
  • Finish: Christmas in the Park, Market Street at Park Avenue
  • More info:

About the TiVo “Santa Run Silicon Valley”
The TiVo “Santa Run Silicon Valley” 5K walk/run has become a new holiday tradition in Silicon Valley raising $250,000 for Christmas in the Park and Downtown Ice since 2012, along with collecting 460 children’s books for Reading Partners.

With public funding for Christmas in the Park and Downtown Ice rapidly declining, the Silicon Valley Leadership Group Foundation – in partnership with former Mayor Chuck Reed and San Jose Mayor Sam Liccardo – launched the TiVo “Santa Run Silicon Valley” in 2012 to raise funds to preserve these two holiday traditions.

About the Silicon Valley Leadership Group Foundation
The purpose of the Silicon Valley Leadership Group Foundation is to improve the quality of life in the Silicon Valley region through the provision of funding for food, clothing, shelter, medical care, education and other basic necessities of life.

The Foundation supports activities that drive a sense of community engagement and serves as a forum for non-partisan research and analysis of public policy issues affecting the Silicon Valley region. It focuses on providing financial and promotional assistance to charities, business and community leaders, scholars and other groups that support its mission.

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