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A Cause for Claus

CG_SL_SWHere’s food for thought . . . “A cause for Claus.” Santa Claus, that is.

Four years ago, Governor Brown and the CA Legislature dissolved redevelopment agencies. Right or wrong, the loss of that local funding source placed at peril amazing community initiatives like the popular “Christmas in the Park” celebration and “Downtown Ice” in San Jose, which runs from Thanksgiving past New Year every year. Christmas in the Park is cherished by residents throughout our region, with more than 500,000 people enjoying this wonderful tradition with their families.

Enter Mayor Chuck Reed and downtown city Councilman Sam Liccardo, now the Mayor-Elect. Seeking help from the Silicon Valley Leadership Group, we secured support from business leaders to save Christmas in the Park and Downtown Ice. To establish a longer-term funding source, we launched the TiVo “Santa Run Silicon Valley” three years ago, a family-friendly 5K run or walk through downtown San Jose ending at Christmas in the Park.

Now picture this . . . 5,000 people, all dressed like Santa Claus, running and walking to fund Christmas in the Park. It’s guaranteed to put a smile on your face, as you cross a “snow machine” finish line greeted by milk and cookies; the reward of Santas everywhere as they come down the chimney.

Join us – let’s strengthen Christmas in the Park and Downtown Ice, build community and benefit the needy – all with three miles of festive smiles. Register today at SantaRunSV.com. For a small additional fee we’ll include a 5-piece Santa suit.

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